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Matrescence — a term coined by anthropologist Dana Raphael —refers to the process of becoming a mother, where a woman transitions from pre-conception through pregnancy and then on to the postnatal period and beyond.
It is a journey marked with significant physical, emotional and psychological changes.
We adopted Matrescence for our brand as it signifies the holistic approach we've taken to providing safe and effective skincare solutions for all stages of motherhood, with a philosophy rooted in the importance of self-care and "mothering the mother".
Matrescence is about you, mom.
"In skincare and in life, a woman should never have to choose between what's good for her and what makes her feel good."
Raquel Roxanne Nowak
Matrescence™ Founder, Prenatal Wellness Expert, Mom.
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IT TAKES A VILLAGE TO SUPPORT A MOTHER.
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